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‘PurAzam’ campaign launched

Islamabad: As part of the activities to commemorate 16 Days of Activism against Gender Based Violence, second phase of a year-long advocacy campaign ‘PurAzam’ was launched in Islamabad.

Trocaire, Irish international organisation, with the support of the Australian Department for Foreign Affairs and Trade, last year launched a media advocacy campaign on the issues around gender based violence in Pakistan. The PurAzm campaign, titled ‘Gender equality – Our commitment’, is a call to youth, men and women to reaffirm their commitment to promote gender equality and challenge gender based violence.

The second phase of the PurAzm campaign envisions building on the work done thus far and identifying new partnerships to further effectively disseminate the message of “Gender Equality, Our Commitment.”

The second phase of campaign was launched with an inspiring “Balloon Raising Ceremony” which gave the participants an opportunity to sign “commitment cards” hanging at the ends of the balloons and reaffirm their commitment to gender equality and challenging gender based violence.

The balloons were released simultaneously in to the blue sky and symbolized the hopes and aspirations of the women of Pakistan and their quest for equality. The dramatic visual display of white balloons flowing freely in to the sky inspired the audience to make a renewed commitment to the cause of women and girls right.

“We celebrate the progressive legislative measures taken in Punjab and KP but we recognize the fact that violence against women and girls remains a serious and unacceptable reality in Pakistan,” said Country Director Trocaire in Pakistan John O’Brien.

He expressed pleasure in joining Zong as the official corporate partners of the PurAzm campaign.

Source: The News

Byline: Myran Imran

November 28, 2016

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